UGC Guideline

To showcase the product in a natural, lively, and visually appealing manner.

Submission Requirements: Within 5 business days of receiving the box, kindly provide a link to Google Drive or another file-sharing platform containing:
- Edited 1-2 vertical format videos (9:16) based on the chosen concepts.
- If your video includes subtitles, please also provide a version without them.
- Raw footage.

Concept options to choose from

1. UNBOXING — “First Impression”
  Format: Vertical Reels (up to 30 sec)
  Location: At a table or cozy home setting
  Storyline:

• Receiving the package
• Unboxing the product with a visible reaction (hands only — clean and tidy)
• Showcasing textures, jars, and labels
• Voice-over: describe what arrived, first impressions, packaging, and product expectations
  - Tone: Genuine, warm, aesthetic

 

2. BATHROOM ROUTINE — “Daily Skincare”
Format: Vertical Reels (up to 45 sec)
Location: Bathroom or vanity with natural or ring light
Storyline:

• Cleansing the face
• Applying products in slow, elegant movements
• Natural reaction and quick impression
• Voice-over: short notes on texture, feeling, scent, and what you like about it
• Optional final shot with glowing skin
     - Tone: Soft, clean, sensorial

 

3. LIFESTYLE — “I Use This Every Day”
  Format: Music-based Reels (up to 30 sec)
  Location: At home, in the mirror, during the day
  No voice — music only

Storyline:

• Morning or evening routine
• Grabbing the product, applying it — creating a cozy and stylish vibe
  Goal: Position the product as a part of a well-groomed, aesthetic lifestyle
  

4. TREND: Aesthetic ASMR Beauty
Format: 15–30 sec vertical video
Trend: Visually and audibly soothing content — focused on textures and sounds, no dialogue

Storyline:

• Quiet background or ambient ASMR music
• Opening the jar, packaging rustle, serum droplets, pump click
• Macro shots of textures, application on skin, water sounds, towel touch
  - Goal: Trigger emotional and sensory enjoyment — visually and audibly pleasing

Sample caption:
 “If you’re obsessed with textures… just wait for the serum shot.”

5. TREND: GRWM But Minimal
Format: 20–30 sec vertical video with voice-over or on-screen captions
Trend: Minimalist style, quick edits, aesthetic “shot on iPhone but brand-level quality”

 Storyline:

• GRWM (Get Ready With Me) focused only on skin prep
• First-person or mirror view
• Reflection, brush, cream, outfit — ready to go

- Voice-over optional. Example captions:

 “Skin prep is my secret weapon."- Goal: Show how the product fits naturally into a clean, modern routine — less is more
SHOOTING REQUIREMENTS

1. Format & Technical Specs:
- Vertical format only (9:16)
- Minimum resolution: 1080p (4K preferred)
- Frame rate: 60 FPS
- Use only the main (rear) phone camera — no selfie camera

2. Lighting:
- Natural daylight or soft ring light
- Even lighting on face and product — no harsh shadows

3. Frame & Environment:
- Clean, uncluttered background (no visual distractions)
- Aesthetic setting preferred — bathroom, vanity, table, mirror

4. Appearance:
- Well-groomed hands and skin
- Clean, neutral outfit (no visible logos or competing brands)

5. Audio:
- Use an external mic (lavalier or wireless recommended)
- Clean sound — no echo or background noise
- Voice-over should be natural, calm, and sincere

6. Editing & Style:
- Soft transitions, macro shots, aesthetic composition
- Subtitles or trending text overlays are allowed
- Use royalty-free music from Instagram/TikTok library

7. Post-Production:
- No heavy filters or face/body distortion
- Only light color correction and minimal retouching — keep it real
- The product experience should feel authentic and honest