The future of cosmetics is here. In 2024, the industry is evolving fast, with a growing focus on innovative ingredients and more sustainable practices—both of which are shaping consumer preferences. In this post, we’ll explore popular cosmetic ingredients used by leading brands in 2024, along with trends that may continue into 2025.
Cosmetology has long been known for innovation, and that momentum is expected to continue. Many brands are leaning into modern formulation approaches—using new ingredient technologies to create products that deliver a more noticeably hydrated, smooth, and radiant-looking finish.
We’re also seeing more manufacturers adopt biotechnology-inspired ingredients, including components derived from fermentation and other advanced cosmetic processes. This means we may see more products formulated to support a refreshed-looking complexion and help improve the visible appearance of skin texture.
Particular attention is often given to products featuring higher concentrations of ingredients associated with hydration and the appearance of firmness. These categories have remained popular for years, and it’s easy to see why. Check out our “Collagen” collection on the website to explore glow-focused favorites designed to support a plumper-looking, smoother-looking appearance.
It’s also exciting to see more products incorporating more complex cosmetic ingredients, such as plant-based extracts, fermented ingredients, and other modern components that are formulated to work well within skincare routines.
In 2025, beauty is expected to keep moving in a greener direction—placing even more emphasis on natural-origin ingredients and sustainability. It’s not just about how your skin looks and feels; it’s also about supporting an environmentally responsible approach to product choices.
Korean manufacturers, for example, are often at the forefront of this shift, increasingly featuring ingredients sourced from plants and marine ecosystems, such as algae, flower extracts, and oils. These are commonly used to help support the look of hydration, comfort, and a smoother-looking texture.
There’s also a growing focus on simpler formulas with fewer unnecessary additives—often preferred by customers who want routines that feel gentler and more comfortable on the skin. Many brands are leaning toward ingredients that help support skin’s comfortable feel and protect the look of skin from everyday environmental stressors.
Recent years have also shown a clear move toward multifunctional products, and that trend is expected to continue. Ingredients like hyaluronic acid and peptide-based formulas are likely to remain popular because they help support a hydrated, smooth-looking complexion and fit easily into streamlined routines.
Multifunctional skincare will be a key focus, offering simpler, more efficient routines. Moisturizers with SPF and glow-focused serums are already a favorite combination—and they’re expected to become even more in demand. We’ll definitely be keeping a close eye on where this trend goes next.
